论坛主题：The Platform’s Long-term Anti-counterfeiting Strategy
时间：7月2日14:00-17：00
地点：笃行楼702
主办单位：创新创业学院、科研处
报告人：岳晓航
报告简介：
This paper investigates the counterfeit-combating problem on an ecommerce platform with a brand-name company and a representative online counterfeiter who can strategically choose which type of counterfeits to sell. Methodology/results: Our analysis reveals that consumers are deceived and receive counterfeit goods due to a platform’s strategic reaction to a counterfeiter’s product strategy. Although many e-
commerce platforms publicly claim that they have “zero tolerance” for counterfeits, we find that e-commerce platforms will deliberately reduce the effort devoted to combating counterfeiting and turn a blind eye to the sales of deceptive counterfeits to avoid competition between branded products and counterfeits.
报告人简介：
岳晓航，美国威斯康星大学米尔沃基分校(The University of Wisconsin- Milwaukee)教授，其主要从事供应链与物流管理、生产与市场管理和工业制造系统管理的研究工作。目前已在 Operations Research、Information System Research、Production and Operations Management等期刊等国期刊上发表多篇论文。
